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CPA Firm Spotlight: Maynard CPA, PLLC | CPACharge
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Firm Spotlight CPA Firm Spotlight: Maynard CPA, PLLC | CPACharge Ross Burkhart March 1, 2022 Background As Keith Maynard neared the conclusion of his college career in Waco, Texas, he began to fall in love with the city. He imagined how his accounting industry experience could transform the lives of local business owners—particularly younger and less established clients. Years later, in August of 2020, Keith launched Maynard CPA. “I saw a unique niche in the market that a lot of the traditional or the established accounting firms were not meeting,” Maynard said. “So I decided to launch the firm with the goal of being public accounting reinvented for this generation.” Using flexible solutions to fit modern client needs In opening his own firm, Keith wanted the flexibility to serve clients who had great ideas but little to no experience running a business. “I realized th...
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