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created at

2025-12-03 21:48:49

updated at

2025-12-03 21:48:49

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https://business.nextdoor.com/en-us/resources/success-stories/shipt-drove-awareness-of-local-neighborhood-shipt-shoppers

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Publication date

2025-08-06 08:33:24

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Content

title

Shipt drove awareness of local neighborhood Shipt shoppers

excerpt

content

Shipt drove awareness of local neighborhood Shipt shoppers 106% above industry benchmark for Attention Quality 50% above platform click benchmarks 28% above industry benchmark for Viewability Objective 79% of Nextdoor neighbors are the main food shopper in the household, while another 27% are joint food shoppers in the household.1  Moreover, 86% of Nextdoor neighbors often shop at supermarkets or grocery stores and 32% have ordered groceries online in the last week.2 Given our audience of affluent household decision makers, Nextdoor provided a unique environment for Shipt - a same-day delivery service that lets customers order from their local store for delivery right to their door - to reach neighbors and turn them into customers. Targeting specific neighborhoods in key markets, Shipt sought to raise awareness for its delivery services, through highlighting local shoppers in their neighborhoods along with unique-to-Shipt preferential...

author

Nextdoor Editorial Team

updated

1768494237

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