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Preparing Your Business for the 2023 Holiday Season - Cymbio

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It might seem like this year’s holiday season is still miles away while we’re still in peak sunshine and shorts weather, but it’s never too early to start preparing for this major sales event. The earlier you plan things like marketing strategies, inventory levels, and prepare resources according to existing trends, the easier it will be for you to coast through the holiday season. This blog post will give you some tips on what to expect in the 2023 holiday season, what we can learn from last year, and some tips and tricks on how to thrive this year. 2022 Holiday Season Retrospective Looking at previous years’ e-commerce sales isn’t the only way to predict what’s to come, but it’s a good indicator of what trends might continue to grow. Here are a few numbers you should know following the 2022 holiday sales season: According to Mastercard, 2022 saw more spending than previous years. Online sales increased by 10.6% and e-commerce sales accounted for 21.6% of total retail sal...

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