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VCDPA and Cookies: All you need to know
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HomeVCDPA and Cookies: All you need to knowVCDPA and Cookies: All you need to know2 months agoJoão Bruno Soares1 minuteWhat is the Virginia Consumer Data Protection Act (VCDPA)? The Virginia Consumer Data Protection Act (VCDPA) is a state law that sets clear standards for how businesses should collect, use, and protect the personal data of people living in Virginia. It gives individuals more control over their information and makes businesses more responsible for being transparent and respectful in how they handle user data. For companies involved in online tracking, advertising, or analytics, this law directly impacts how tools like cookies, pixels, and third-party tags are used. One of the central ideas of the VCDPA is consent meaning users must be given a clear choice about whether they want their data to be collected, especially when it’s for things like targeted ads or tracking their behavior across websites. That’s where a proper cookie banner or Consent Management Platform (CMP)...
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