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LGPD for marketing | A practical guideline.
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Every day, millions of users generate data on the web, which is used by companies around the globe to improve their offerings. Therefore, in 2018, a law was created to regulate the use of personal data by companies, and this directly impacts digital marketing. We're talking about LGPD. What is LGPD? LGPD stands for Lei Geral de Proteção de Dados (General Data Protection Law) in Brazil. It was sanctioned by interim President Michel Temer on August 14, 2018, after eight years of debates. The law came into effect in September 2020. The focus of the law is not only to ensure transparency from companies that collect personal data but also to regulate the use of such data, aiming to uphold the right to privacy for all citizens. According to the law, the user has the right to know the purpose and destination of the use of data such as: Name; Address; Location; IP address; Email; Phone number. The data subject (you and me, as citizens, as named by the law) must have the option to consent or ...
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