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LGPD: An Opportunity for Digital Marketing Agencies!

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Have you ever thought that your marketing agency could find a great business opportunity in LGPD, GDPR, CCPA...? Well, unlike what many think, it brings changes that can accelerate the demand for the services of these companies. After all, the new privacy regulations like the GDPR, CCPA, and the LGPD (General Data Protection Law (LGPD)) - as it shouldn't be news to anyone - has brought significant changes to how companies handle third-party data. This applies to data processed on the internet or not. And marketing is one of the areas directly affected by the new rules because its digital operations depend on third-party data, which is precisely the focus of the LGPD, for example. So, how about learning more about how to leverage this new law to create opportunities in the field of marketing? To do that, keep reading and see everything about the subject below! (I'll keep using the LGPDas an example, but, the same logic applies to any privacy regulation.) LGPD Doesn't Mean the End of Dig...

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