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Google Consent Mode: Beginner to Advanced Guide.
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What is Google Consent Mode? With privacy laws flourishing around the world, Google (Alphabet) has finally found itself obliged to adjust its tools to be compliant with new legislations such as GDPR, LGPD, CCPA, PIPEDA, DPDPA, etc. While these laws (some not so new) continue to be a novelty for many, for Google, this is a serious problem that comes with a high cost. After all, Google has already been fined in several countries (Sweden, Spain, France) for disobedience regarding the use of personal data, accumulating millions of dollars and euros in fines of various kinds. Therefore, Google Consent Mode (GCM) is nothing more than a way for you to integrate the consent you collect from your visitors into Google technologies. In this way, upon receiving this consent information, collection can only occur with authorization, thus complying with the legislation and having direct evidence of compliance as defense for both you and Google. However, with this, the collection of consents gains ev...
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