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title
10 Marketing Processes You Should Rethink under the LGPD!
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One of the biggest dilemmas for those who start studying and understanding the LGPD more deeply is the realization that, as challenging as the compliance process may be, it is only the beginning. Yes, a series of changes and adjustments should now become part of the company's routine. There are several marketing processes involving personal data that you must reconsider now because of the LGPD! Therefore, compliance with the LGPD goes beyond setting up a cookie banner or updating the privacy policy. Depending on the size of your company, numerous processes need to be reviewed and adjusted to the new realities established by the law. The bureaucracy may seem extensive and never-ending for companies. However, we always need to put ourselves in the shoes of visitors, data subjects. Remember, both you and I are data subjects before being companies or professionals – we are citizens! The LGPD's priority is precisely to empower data subjects so that they, as individuals, have full rights and...
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