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created at
2025-12-05 14:08:57
updated at
2025-12-05 14:08:57
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DirectAsia strikes winning partnership with Leicester City Football Club
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Award-winning online insurance provider becomes an Official Partner of the Premier League champions Release date: 7 October 2016 DirectAsia Group, a leading provider of direct-to-consumer insurance in Thailand and Singapore, has been announced as an Official Partner of Leicester City Football Club for the 2016/17 season. The company, part of the London-listed global insurer Hiscox (LSE: HSX), primarily sells motor insurance, one of the few non-discretionary insurance purchases in Asia, with additional travel insurance products. DirectAsia has over 75,000 customers and employs around 200 people across its two operations. Mr Edip Okur, Chief Executive Officer of DirectAsia Thailand, said: “We are delighted to be an Official Partner of Leicester City Football Club, a club with rich history and strong community values which closely align with our brand. We are confident tha...
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