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title
Advertising Without Cookies: What You Need to Know
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In this articleLast updated July 24, 2024On July 22, 2024, Google announced it would no longer deprecate third-party cookies in Chrome. Instead, the company plans to invest more in Privacy Sandbox and develop a solution that facilitates a more informed browsing experience for everyone.While the cookiepocalypse has been avoided for now, that doesn’t mean brands should continue business as usual. At a time when data-driven personalization is crucial, brands should look to adopt an integrated strategy that relies on first-party data.The great news is that first-party data is more reliable, meaningful, and ethical than third-party data and is often more cost-effective. This guide will help you understand how to create a winning cookieless ad strategy.As concerns about online data privacy and security grow, consumers are becoming more aware of their digital footprint and are actively seeking ways to protect it. People want to control how brands use their personal information; Google’s lates...
author
Matt Johnson / Alexandra Hubley
updated
2025-12-29 13:54:08
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