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created at

2025-12-08 00:44:51

updated at

2025-12-08 00:44:53

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https://1800vintage.substack.com/p/designer-licensing-part-1

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You’re flipping through a thrift store rack, starting to feel disheartened by the seemingly endless lineup of fast fashion labels. SHEIN, LuLaRoe, Princess Polly, more SHEIN… wait! You spot the familiar name of a big time designer. But then, just below that, you see something confusing: 100% polyester, Made in China. Cheap fabric and less than luxurious stitching seem at odds with names like Oscar de la Renta and YSL, but it doesn’t necessarily mean you’re looking at a fake. Welcome to the world of designer licensing.Licensing is when the owner of a trademark or property grants permission of use to another company. Similar to diffusion lines, which I covered here, licensing is a way for high-end fashion houses to expand their customer base and generate profit beyond a limited pool of luxury clients.Poster for a 1980 Dior lingerie ad

author

Alex

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1766916337

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