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created at
2025-12-08 07:09:44
updated at
2026-01-05 12:06:31
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https://1800vintage.substack.com/p/vintage-id-the-woolmark?open=false
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2025-07-19 13:54:06
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title
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An advertisement from a 1960’s issue of LIFE magazine. The model wears a wool suit by Dalton of America, with the Woolmark logo used as a striking background.If it’s getting cold out where you live, there’s a good chance you’ve been wearing a little wool lately. It’s long been a staple fiber for low temp dressing, and inside many of those pieces you’ll find a familiar swirly symbol: The Woolmark. Today I’m sharing a brief history of how and why the Woolmark came to be, its many purposes, and how you can use its story as a way to date your vintage clothing.What is the Woolmark?The iconic and instantly recognizable Woolmark logo, considered by some to be one of the best logos ever created. The Woolmark is a licensed logo that companies must be approved and pay for to use. Garments bearing the Woolmark label must pass certain benchmarks in order to gain approval for use by The Woolmark Company. The use of the Woolmark can be a sign that a brand is willing to invest in quality control, how...
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Alex
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