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title
The 5 Ws + H of Event Communication
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Blerter recently carried out a survey with Event Risk Management Services (ERMS). Over 160 event directors and owners responded from 11 countries. Communication channels and their effectiveness was one of the central topics in the survey. One of the key takeouts was that the more things change, the more they stay the same - radios are the most common method for both operational (87%) and emergency (89%) communications. The use of text messaging (89% and 71% respectively) shows that event organizers are well on their way to capitalizing on the near-univesal penetration of mobile phones and smart devices. The use of mobile apps and social media to disseminate important information is growing, but the use of email by 27% of respondents for emergency communications must be a concern. When it comes to managing risk, and responding effectively to incidents, information is really the key. The right people, with access to the right information, without delay or confusion. Most event control...
author
Blerter Team
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1766819285
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