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title
How To Eliminate Friction and Move your Customer Through the Sales Funnel
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Let’s review some of these reasons and some ways to help move them down the funnel. We’ll start at the very top of the funnel, aka, the awareness stage. Well, if your customer isn’t even aware of your product or service, they are very unlikely to even enter the sales funnel. Or maybe the customer is aware of your product or service, but there’s insufficient interest. They might not see the value or relevance in what you offer, leading them to abandon the sales funnel very early on. This is where content creation comes in. Blog posts, social media posts, educational videos, infographics. Educate your audience about your product and service and about what sets you apart from your competitors. Show the value in your product, so they want to move forward. Once we have interest, we need to move the customer to consideration to intent to action, but this is where we find even more complications that can arise. From trust and credibility is...
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