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3 Reasons to Analyze the Coverage of your Peers | PublicRelay
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It’s not enough to count how many brand or product name mentions you and your competitors are getting – you need to know what is being said – and by whom. You need specifics to really understand your position in the market and be able to share that highly valuable insight with your C-suite. You can then use those insights to revise your strategy, reallocate resources, and take advantage of gaps in your competitor’s positioning and messaging if they arise. 1. Market positioning vs. earned coverage Every communications plan revolves around market positioning. Communications and Marketing teams use themes for their campaigns, web copy, press releases, pitches, etc. But sometimes those messages aren’t mapping to what authors are writing about. For example, one of your competitors is touting an innovation that is revolutionizing the industry. But none of their earned coverage is mapping to that message. What are they writing about instead? How can you take advantage of tha...
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admin-publicrelay
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2026-01-09 15:02:39
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