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Behaviour Change to Fight Climate Change: Mapping the behavioural journey of material decarbonisation
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Behaviour Change to Fight Climate Change: Mapping the behavioural journey of material decarbonisation From risk-aversion to navigating well-worn habits, the Project Manager for our North Campus, Lauren SeBlonka, shares findings from behavioural research to define the End-User Requirements for the Centre of Excellence for Decarbonising Roads Knowledge Bank. The North Campus of the Centre of Excellence for Decarbonising Roads, North Lanarkshire Council and Amey, have been working closely alongside Thinks Insight, a leading behavioural science consultancy with experience working with governmental organisations to encourage positive behavioural change. With their support, the Centre has undertaken qualitative research to improve our understanding of the behavioural journey that local author...
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1767202435
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