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title
Paving the Way to a Greener Future: Tips to Get Your Low-Carbon Material Innovation Noticed
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Paving the Way to a Greener Future: Tips to Get Your Low-Carbon Material Innovation Noticed Joe Kimberley, Innovation Manager at Colas and PM for our South Campus, shares his advice for SMEs and innovators to gain market traction for their low-carbon solutions. In the ever-evolving landscape of infrastructure development, the call for sustainability has never been louder. As our world grapples with the urgent need to combat climate change, the highways management sector finds itself at a crossroads. It's time for materials providers in this sector to embrace decarbonised materials, and here's how you can lead the charge. 1. Demonstrate added value Standing out in a crowded marketplace is no easy feat, especially when it comes to the highly competitive world of road materials. However, i...
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