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https://table.skift.com/2019/01/08/impossible-foods-debuts-new-meat-formula-for-white-castle-at-ces/
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title
Impossible Foods Debuts New 'Meat' Formula for White Castle at CES
excerpt
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Skift Take The only thing that is interesting about White Castle right now is its collaboration with Impossible Foods. Plant-based protein producer Impossible Foods announced a new and improved Impossible Burger recipe at the International Consumer Electronics Show (CES) in Las Vegas on Monday. To roll out the new formula, Impossible Foods turned to their friends at White Castle, the company’s largest restaurant chain partner in the U.S. “The new product is a vast improvement of our old recipe,” J. Michael Melton, the technical sales and culinary manager, said at the CES launch. “Ultimately it’s juicier, meatier and beefier than before. The vers...
author
Erika Adams
updated
2025-12-31 09:00:21
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