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created at
2025-12-13 11:59:03
updated at
2025-12-13 11:59:04
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title
數據深耕鎖定新客群 花旗銀⾏信⽤卡辦卡推廣
excerpt
content
近幾年來，銀⾏信⽤卡競爭越趨⽩熱化，從無腦神卡到異業結盟都不斷地推陳出新，為了獲得更多客戶的⻘睞，並深耕客戶經營，擴⼤⾃⾝的⾦融⽣態圈版圖。花旗銀⾏希望突破既有的⾏銷推廣⼿法，鎖定新的潛在客群，在⾼度競爭的市場中拓展新客戶。
 
 Vpon威朋作為數據應⽤與分析顧問，⽬標是協助客戶透過數據深度的整合、分析和洞察，挖掘更多潛在客群。
 
 
 
 內容三大重點:
 
 Vpon幫助挖掘更多隱藏在冰⼭之下的潛在⼈群。
 透過第一方數據的整理與洞察，幫助進行分群、貼標、分析、活用。
 運用以數據為導向的策略，成功將行銷成本逐漸下降。
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