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created at

2025-12-22 15:11:14

updated at

2025-12-22 15:11:14

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https://www.3loq.com/news/this-startup-is-turning-banking-customers-into-habitual-users-with-its-unique-ai-product

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3loq

excerpt

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Aimed at solving challenges in the financial sector, Hyderabad based AI startup, 3LOQ has introduced a one of its kind product—Habitual.AI. Founded by Carnegie Mellon alumni Sunil Motarparti and Anirudh Shah, 3LOQ has earlier been listed as one of the ten emerging analytics startups in India to watch out for by Analytics India Magazine.Habitual.AI by 3LOQ automates the process of building habits, enabling banks to create habitual users across digital and mobile platforms. The AI-based tech by the startup promotes habitual usage of digital banking and mobile platforms by recommending features that are undiscovered, relevant and immediately useful, to every customer.For instance, the AI will be able to help a customer who makes frequent fund transfers at the branch, with the recommendation to use an IMPS fund transfer through the mobile app. According to a client case study published by 3LOQ, Habitual.AI has been able to deliver a 145% increase in transactions, 45% reduction in customer ...

author

updated

2026-01-07 03:25:29

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