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title
Customer Outreach: Three Tips for Diversifying Your Automotive Plan
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Engaging your customers effectively is one of the most important factors in relationship maintenance. If you want full-lifecycle customers, communicate with them intentionally. Customer outreach needs to be well-timed, properly articulated, and effectively delivered. Let’s explore three highly effective considerations for diversifying your communication with your automotive customers.1) Your customer outreach should be purposefulIt can be tempting to build out an extensive strategic communication plan that makes use of every event, deliverable, and trigger your company already has available. While technically not spamming, this “buckshot” approach risks abusing your customers’ time and attention spans. As you build out your communication strategy, it’s important to only reach out with relevant information and calls-to-action.As Entrepreneur notes, “If you keep bombarding your email list with emails, whether promotional or non-promotional, your subscriber list will begin to shrink at a ...
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