id
type
5 (blog/news article)
status
21 (imported old-v2, waiting for another import)
review version
0
cleanup version
0
pending deletion
0 (-)
created at
2025-12-24 14:19:46
updated at
2025-12-24 14:19:46
url
https://www.tobii.com/blog/how-you-can-predict-advertising-success
url length
66
url crc
62219
url crc32
3064328971
location type
1 (url matches target location, page_location is empty)
canonical status
10 (verified canonical url)
canonical page id
domain id
domain tld
2211
domain parts
2
originating warc id
-
originating url
https://data.commoncrawl.org/crawl-data/CC-MAIN-2025-33/segments/1754151279781.29/warc/CC-MAIN-20250804083340-20250804113340-00893.warc.gz
source type
11 (CommonCrawl)
server ip
Publication date
2025-08-04 10:27:57
Fetch attempts
0
Original html size
202237
Normalized and saved size
38301
title
How to predict advertising success using eye tracking
excerpt
content
The challenge of online advertising is not just getting people to notice your ad, but to engage with it. Purchasing ad space doesn’t guarantee people will see it, and it can be hard to know what gets received and what gets lost. Using the most advanced developments in eye tracking technology, we empower your brand to track and evaluate visual attention data to determine what ad formats, placements, and creatives are not just viewable, but engaging too.Viewability does not equal noticeabilityViewability is a key metric in determining the effectiveness of an ad. Depending on the format, an ad is generally considered viewable if 50% of its pixels are in view on the screen for at least 1 second.But does viewability guarantee noticeability? Studies show that a third of ads achieve a gaze time (time spent looking at the ad) of less than a second, while only 42% are looked at for over one second. This means that your ads are likely to go completely unnoticed by over a quarter of the populatio...
author
updated
1766903045
block type
0
extracted fields
105
extracted bits
featured image
title
full content
content was extracted heuristically
detected location
0
detected language
1 (English)
category id
Other [en] (231)
index version
2025123101
paywall score
0
spam phrases
0
text nonlatin
0
text cyrillic
0
text characters
3213
text words
671
text unique words
284
text lines
1
text sentences
25
text paragraphs
1
text words per sentence
26
text matched phrases
0
text matched dictionaries
0
links self subdomains
0
links other subdomains
0
links other domains
1
links spam adult
0
links spam random
0
links spam expired
0
links ext activities
0
links ext ecommerce
0
links ext finance
0
links ext crypto
0
links ext booking
0
links ext news
0
links ext leaks
0
links ext ugc
0
links ext klim
0
links ext generic
0