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An Instagram TV Guide
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It’s not YouTube, it’s not Sling T, it’s not Netflix, but the latest TV App, Instagram TV, combines aspects of all these long-form video platforms to deliver engaging content to its user base. While the idea of creating long video content that is curated into ‘channels’ may seem familiar, IGTV separates itself with interesting features that are, in the words of Instagram co-founder Kevin Systrom, designed to be “more engaging, and perhaps more emotional.” While there is much that is still to be learned about IGTV, here are the three most important things you need to know moving forward:1. It was designed to improve Instagram and compete with YouTube and SnapchatInstagram founder and CEO Kevin Systrom has said that there were two reasons Instagram TV was developed by the company who built its massive audience from a photo-sharing app. First, he noted that Instagram users don’t want to see long videos in their photo news feeds and that their presence would make the experience “clunky.” S...
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