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title
Are You Measuring the Right Facebook Results?
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If you were to name the first thing that comes to mind when asked about Facebook metrics, would you say Reach? You probably would. Reach is displayed on every individual Facebook post your business puts out and appears at the top of your Admin Panel. Regardless of whether it’s Facebook’s fault or not, marketers and the people they report to look to Reach to tell them how their campaigns are doing. But rather than reporting true ROI, Reach can create confusion and foster unrealistic expectations. Bottom line: Reach is not the most accurate, nor the most telling metric available.First, let’s talk a little about how Facebook works.On average, a Facebook user gets around 1,500 stories that could appear on their News Feed in one day. However, Facebook only displays 300. These 300 stories belong to brands and friends with whom a user interacts most. Obviously, it’s very important for brands to break into that top 300, but very few do.A Facebook marketer simply cannot reach every Facebook use...
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