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Loyalty Marketing Program | Berkeley Payment Solutions

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When it comes to choosing a loyalty marketing program, customers are looking for freedom of choice.Loyalty marketing programs have been around for decades, and come in various types and iterations. One very common loyalty marketing program is the point card system, where a business creates a reward program that designates points for various purchases, and at certain levels those points can be redeemed for in store purchases.These loyalty programs are great, although the rewards are often limited to redemption inside that store itself.  This is good, and it's nice to have the ability to cash out your reward points for in store purchases, but what is truly respected by customers is the freedom and choice of where their reward points can be spent or redeemed.The most effective loyalty programs listen to consumer demands, and give them the flexibility to shop wherever they please.One solution is to develop a loyalty program that rewards customers with branded prepaid credit cards, which  c...

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