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Finding balance between wholesale and direct-to-consumer
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Expansion Tips Wholesale vs. Direct-to-Consumer: Finding the Right Balance for Your BrandChoosing between wholesale and DTC is key to growing your brand. Learn how each model works, their pros and cons, and why a hybrid approach could be your best strategy.BLANC | Share When it comes to growing a fashion brand, one of the most critical decisions you’ll face is choosing your sales model. The two most common routes are wholesale and direct-to-consumer (DTC), and each comes with its own set of advantages and challenges. So, how do you know which one (or combination of both) is right for your brand?In this blog post, we’ll break down the differences between wholesale and direct-to-consumer sales, analyse the pros and cons of each, and help you determine how to find the right balance for your brand’s long-term growth and success.Understanding Wholesale and Direct-to-Consumer ModelsWholesale: Selling Through Retail PartnersWholesale is the model where your brand sells products in bulk to ...
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