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title
Understanding Fashion Seasons - BLANC
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Market Understanding Fashion Seasons: A Guide for Wholesale Clothing BrandsDiscover what you should do to prepare your business to sell throughout the year.Érica Pierre | Share Is selling spring clothes as simple as selling them when spring comes? That may be the obvious conclusion, but if you work with wholesale clothing, you understand reality is a little more complex. You should plan according to the fashion seasons for your brand to succeed in this field. But you should think ahead as well, and if you want to sell to retailers worldwide, you should understand the schedules of the different regional markets.The two main seasonsSpring/Summer and Fall/Winter are the two main seasons. This structure makes designing clothes and presenting new collections easier. It considers the differences in weather from each season, and it helps the industry develop trend cycles to encourage people to update their wardrobes. This is when fashion weeks happen in cities like London, Milan, New York, ...
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Érica Pierre
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