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How to track your marketing campaigns to see the best return of investment
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Do you wish you could effectively measure the return of investment from your marketing campaigns? If you launch a campaign without a way to measure the data, how can you understand the impacts and continually improve your marketing? Your business income is directly influenced by the amount of clicks you can get on your campaigns and more importantly, the quality of these clicks. Much of the data gathered by companies today in incompatible due to non-existent or inconsistent tracking. You may be thinking, 'But I use Google Analytics, why do I need another tracking software?' Whilst Google Analytics offers great insights into what people do when they finally arrive on your site, there is an entire aspect of the customer journey that they do not always get right. A link tracking software will allow you to complete this journey by analysing where your traffic is coming from in real-time, right down to the geographic location of a click. Utilising a link tracking software alongside...
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