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How an all-in-one business software can help your business become more customer-centric
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In any business, no matter on size or market share, the customer is your priority. They are what keeps your company running and the importance of placing your customer at the heart of your business continues to grow. Customers are more selective today about the brands they purchase from due the mass amount of choice they are being given. Consumers are now buying from people instead of businesses, so if one of your potential customers has a bad experience with one of your staff, they are incredibly likely to buy from someone else. So what is customer-centricity? Customer centricity is doing business in a way that provides a good customer experience throughout the entire customer lifecycle, from the awareness stage through to post purchase. This positive experience provokes repeat business and customer advocacy. One example of a company that is taking that extra step to becoming more customer centric is TD, a bank based in Canada, that uses their YouTube channel to share videos t...
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