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How To Use Digital Channels To Build Your Brand
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Are you looking to grow your brand but are overwhelmed with the amount of digital channels out there? In this article we'll discuss the ways in which branding has developed over the past decade and a model which you can use to manage multiple customer touch points. The Evolution of Branding. Over the past few decades, branding has evolved as a concept from one of ownership, to one of identity. A brand is no longer just a logo, they now encompass both the individuals and the organisation. We are also seeing a drastic change into what is being call the era of the 'Platform Economy'. Platforms, rather than providers, are emerging to the forefront of the market. Uber and AirBnB are fantastic examples of leaders in the 'Platform Economy', Uber is leading the taxi service business across 60 different countries worldwide, but owns no cars. AirBnB is a leading property organisation, but owns no properties. Ownerships of a brand are now becoming shared by the brand...
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