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A new brand identity built for, and with, creators.
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Patreon, redesigned – a new brand identity built for, and with, creators October 4, 2023 Today, we’re introducing our reimagined brand, including a new logo and wordmark; new approaches to color, photography, and typography; and a new app that brings it all together. Our new brand represents both our vision for the future of the creator economy and our commitment to creators that has guided us since day one. It’s a visual system thoughtfully crafted to be native to the online spaces where today’s creators live and work – a motion-first brand for a digital-first world. And most importantly, it’s a brand built to adapt, so that any creator can make it their own. A new approach to brand building Many of the principles that guide brand-building today are still rooted in ideas from 20th century retail: have a static logo with an exact shape, one or two key brand colors, and make sure it all stands out on a store shelf or in a print ad. But Patreon wasn’t born on store ...
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A new brand identity built for, and with, creators.