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JournalWhy Behavioural AI is the Future of Finance in the ‘New Normal’Header image: courtesy Freepik.com, business vector created by pch.vectorWe’re past the halfway mark of the current year and the ‘old normal’ already feels like a different era. Like it has for many of our peers, the pandemic has forced our teams to swiftly navigate a steep learning curve in order to adapt to quickly changing market conditions. At 3LOQ, we specialize in building behavioural AI solutions for the financial sector, so we’ve been working particularly hard to keep up with changing customer behaviour - our clients need agile technologies that can meet the current needs of a volatile market. In our experience, the past six months have unequivocally underlined the fact that financial behavioural analysis is no longer a nice-to-have; it’s a must-have. We are noticing that banks and financial institutions are feeling the pressure to not only retain primary patronage among vintage users, but to also activate p...
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