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https://www.bluebite.com/news/qr-code-technology-elevates-consumer-experiences-as-luxury-brand-louis-xiii-partners-with-blue-bite-to-launch-the-drop
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Blue Bite
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NEW YORK, Feb. 14, 2023 /PRNewswire/ -- The iconic LOUIS XIII cognac brand and Blue Bite, the leader in connected products technology, have collaborated to enhance the worldwide launch of THE DROP, an innovative connected product introduced by the House of Rémy Martin.Designed to appeal to a new generation that values spontaneous experiences, THE DROP contains 1cl of the LOUIS XIII precious blend that has earned a reputation as one of the world's most prestigious brands. Available as a single bottle or as a 5-bottle collection, THE DROP can be purchased via the LOUIS XIII website and at luxury retailers and venues.With THE DROP, LOUIS XIII encourages a new generation to Think a Century Ahead with modern, elegant, and bold experiences. Blue Bite's Connected Products Platform powers an immersive, personalized mobile experience to consumers via a QR code on each package. A scan of the code opens a direct, two-way communication channel that allows them to unlock and explore the LOUIS XIII ...
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