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1769274259
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https://www.bonat.io/post/how-did-loyalty-programs-evolve
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Bonat blog How did loyalty programs evolve?
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Loyalty since the dawn of humanityBeer and bread symbols (Ancient Egypt)In ancient Egypt: Professor Barry Kemp argues that the ancient Egyptians practiced a type of reward program similar to modern frequent flyer programmes, including status levels and the ability to redeemVariety of rewards.For many of the thousands of years of the pharaoh's rule, they had no money. It simply wasn't invented. Instead, citizens, enlisted workers, and servants gotCommodity tokens (similar to loyalty points or miles) in exchange for their work at the templeThe most common symbols were for beer and bread. Tokens were physical objects, made of wood, then glued, painted, and shaped like a jug of beer.Older people were rewarded with the same tokens but got more rewards. Such as the skipper, crew leader and porterIn 1793, American retailers began giving copper coins to each customer after a purchase. and redeemable on subsequent purchases from the same retailerBut the copper cutting expenses were great, s...
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