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https://learn.customer.io/privacy-and-security/european-accessibility-act
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title
The European Accessibility Act is coming
excerpt
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In this articleThe European Accessibility Act (EAA) takes effect on June 28th, 2025. For email marketers, accessibility is no longer a nice-to-have. It's a legal requirement. And the latest data is clear: according to the Email Markup Consortium’s 2025 Accessibility Report, 99.89% of email campaigns contain serious or critical accessibility issues.Out of 443,585 emails analyzed, only 21 passed all automated accessibility checks. That’s fewer than 0.01% meeting even basic accessibility standards. Are your emails passing the accessibility benchmarks? Now is the time to evaluate.Compliance isn’t optionalThe EAA isn’t just another guideline—it’s enforceable legislation that applies to any business offering products or services in the EU, regardless of where that business is located. The stakes are significant:Substantial fines: Each EU member state sets penalties, with fines and sanctions varying by country and severityMarket restrictions: Regulators can limit a company’s ability to operat...
author
Naomi West
updated
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