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Apple is About To Disrupt Financial Services: the Future of Banking | Adrian Kreter
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Apple is About To Disrupt Financial Services: the Future of BankingBanking systems are built on a bedrock of trust. Apple's foray into finance couldn't have better timing, since trust in traditional banks has been eroding in recent years. Apple has been building their financial empire block by block since the launch of Apple Pay in 2014. They have come a long way since, and it was in October 2022 Apple announced it was partnering with Goldman Sachs to launch Apple Savings for Apple Card-holders. Six months later, they launched in the US with a 4.15% interest rate, annual returns to savers with no minimums, no lockups, and FDIC-insurance. Additionally, it further streamlined Apple's range of financial products. The 4.15% interest rate stands in stark contrast to the average 0.50% that traditional banks offer in the United States. This new high-yield saving account is only available in the United States for now. Apple users with the Apple Card can create a savings account in minutes. The...
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