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created at
2026-01-28 23:26:33
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2026-01-28 23:26:33
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 Advertising
 A straightforward breakdown of attribution modelling 
 
 
 
 
 May 26, 2020
 
 
 
 
 
 
 
 
 
 
 Advertising
 
 
 Given that 67% of consumers regularly use more than one channel to purchase goods, analysing the consumer’s journey seems to be a largely important area within online marketing. Attribution modelling is one of the most useful analytical tools that marketers can utilise to better understand their customers' experience and interaction with the brand.
 
 
 
 
 
 
 
 ...
author
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2026-01-31 23:45:00
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