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Understand structured data

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Structured data is specialized code that helps search engines better understand the content and context of your web pages. It creates a classification system that identifies different elements of your content in a standardized format. What you’ll learn: What structured data is and how it benefits SEO. Common types of structured data schemas. How to implement structured data on WordPress.com. Tools that can help non-technical users add structured data. How structured data improves search visibility When you add structured data to your pages, you provide search engines with clear information about what your content represents. For example, recipe pages with structured data tell search engines exactly which parts are ingredients, cooking times, ratings, and instructions. Benefits of implementing structured data include: Helping search engines understand your content better. Potentially improving your search rankings. Enabling rich results and featured...

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