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The Analytics Series Instagram Insights October 2020 1 The Analytics Series Analytical tools can seem scary at first glance. Some of us can have an aversion to numbers and percentages displayed on these platforms and their jargon doesnât always make sense. But it is worth taking the plunge. Because when you delve in you will find lots of information that will help you develop your relationship with your audiences. Audience demographics is the information that most organisations in Northern Ireland know how to get their hands on and use on a regular basis to guide their activities. And there is no doubt that knowing the age and gender of your audiences is useful, particularly if you are trying to build personas. But what it wonât give you is the insights you need to develop a strong relationship. Think about your own personal relationships. When you know someone, it is not their age or where they live, but also about what they like and dislike, how they live their lives and how t...
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