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Google's Major SEO Changes in 2012 | DealerOn
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content

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Google is constantly evolving their algorithms and search engine focus, and 2012 was a year full of changes your dealership needed to be aware of. Here are some of the major changes Google made this past year: Increased Focus on Reputation & Trust Google made algorithm changes to penalize sites that didn’t have credible and relevant content, design, and external links. Over optimization became an issue, with Google recommending Webmasters focus on quality, relevant content that was regularly updated. Algorithm Updates: Penguin and Panda Penguin focused on penalizing websites with artificial external links, while Panda penalized sites for too much low-quality content. These updates were constantly being unrolled throughout the year; Panda had over 20 updates, and Penguin had over 10. This shows that Google is not ...
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