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2025-06-05 08:48:33
updated at
2026-01-27 05:37:30
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Car Dealer Radio Advertising | DealerOn
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content

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Radio advertising has just been dealt another blow–even Google can’t find a way to track ad spend. A few years back, Google decided to try to automate radio advertising much as they do Internet advertising (PPC). However, even the King of Analytics couldn’t figure out how to effectively track the success of radio ad campaigns. According to the Wall Street Journal, “Google never came up with a good way to measure listener response.” After trying for over three years, Google’s engineers were unable to develop the technology needed to track ads as well as they were able to do with the online advertising model. Google’s Chief Executive, Eric Schmidt, explained that “in the audio case, there wasn’t a good signal back to us about which ads performed.” If Google can’t figure out a way to effectiv...
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