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Research your keywords
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Keyword research is the process of finding specific words and phrases that people actually use in search engines when looking for content like yours. It involves expanding your generic head terms into more specific long-tail keywords that you can naturally incorporate into your content. What you’ll learn: How to conduct basic keyword research. Why keyword research is valuable for your content. Free tools to find potential keywords. How to organize and implement keywords in your content. Why keyword research matters When people search online, they typically use specific phrases rather than generic terms. For example, instead of searching simply for “shoes,” someone might search for “size 8 women’s leather hiking boots” to find exactly what they need. By researching and including these specific phrases in your content: You align your content with what people are actually searching for. You increase your chances of ranking for those specific terms. Yo...
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