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Pioneering Cryptocurrency Access: How justTRADE Established the First Crypto-focused Broker Platform in Germany
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Supporting German investors requires a lot of trust, and while retail options like Kraken or Binance are available, they may not always be the desired way to invest in Crypto. Building a firm that can onboard customers to crypto takes a lot of thought and careful planning.justTRADE, the online trading platform and German broker, did exactly that. Michael B. Bußhaus, co-founder and Managing Director, tells us about the beginning of the brand, “justTRADE was founded in 2018. In 2019, we went into a beta phase with selected customers. In May 2020, we started with the trading of securities. But it was always clear to us from the beginning that we also wanted to offer crypto to our customers.”With a clear trajectory, it was important for justTRADE to find the right partners to bring their vision into reality.Meeting Customer Demand in a New SectorIn October 2020, justTRADE began to offer crypto-trading to their customers, “We were the first German broker to offer crypto trading out of one c...
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