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niaulab by ZOZO's Experience Boosts ZOZOTOWN Visits by 1.5x, Doubles Purchase Amounts - ZOZO, Inc.
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May 16, 2024 Press Release niaulab by ZOZO's Experience Boosts ZOZOTOWN Visits by 1.5x, Doubles Purchase Amounts ~ ZOZO discovered elements of “niau (your style)” through over a year ofthe service operation, and released a concept movie depicting the future vision ~ZOZO, Inc. (headquartered in Chiba City, Chiba Prefecture, Representative Director, President & CEO: SAWADA Kotaro), which operates the fashion e-commerce ZOZOTOWN, opened its first-ever physical store , where provides an opportunity to find “your style” through the ultimate personalized-styling service “niaulab by ZOZO” (hereinafter referred to as “niaulab”) in Omotesando, Tokyo on December 16th in 2022 (*), as one of the primary initiatives embodies the phrase “Explore your style. Make you delighted.” added to its management strategy in May of the same year, ZOZO’s 25th anniversary of foundation.“niaulab” offers the service exploring each customer’s style through a hybrid of ZOZO’s unique AI and the expertise of ...
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